Colgate-Palmolive

ABOUT

With a legacy spanning over 200 years, Colgate-Palmolive reaches millions of customers worldwide through its diverse portfolio of trusted brands, including Colgate, Hill’s Pet Nutrition, Softsoap, Palmolive, Fabuloso, and Elta MD. As a member of the Corporate Communications department, I play a key role in bringing Colgate-Palmolive’s story and mission to life through visually compelling designs. Our mission is to create a healthier future for people, pets, and the planet. In the projects showcased below, I have applied the company’s brand guidelines to effectively communicate this vision in a creative and engaging way.

ROLE

Graphic Designer, Illustrator

Recyclable Toothpaste Announcement

A timeline infographic showing the history of Colgate's toothpaste tube development from 2013 to 2021, with illustrations of toothpaste tubes, trucks, and icons related to recycling and design.

Product Essentials / Marketing

Summer beach scene with various Colgate-Palmolive products, including toothpaste, body wash, and soap, arranged on sand with beach accessories like a lifebuoy, watermelon, watermelon-shaped soap, and sandcastles.
A digital advertisement displaying travel-sized dental and skincare products from Colgate-Palmolive, placed on a blue background with airport-themed graphics of airplanes and luggage. An iPhone mockup in the center shows an Instagram post.

Celebration / Holidays

Sequence of four social media posts celebrating Colgate-Palmolive events: International Women's Day with diverse women, Black Heritage Month with fireworks graphic, Holiday Gift Guide featuring various Colgate products, and Pride Month with a group holding a rainbow pride flag and wearing red shirts.

Innovation Spotlight

Three social media posts from Colgate-Palmolive showcasing new products: MaxFresh toothpaste with UltraFreeze Technology, EltaMD Deep Tinted Sunscreens, and hello Vitamin C Whitening Toothpaste with a toothbrush and toothpaste tube.

Product Spotlight

Three Instagram-style posts about Colgate-Palmolive products. The first post explains that a small, spitatcular mouthwash is travel-friendly. The second promotes Fabuloso's new watermelon scent with details about its concentrated formula and multi-purpose use. The third introduces Tom's of Maine deodorants, highlighting a new scent, odor protection, recycled packaging, and being aluminum free.

Employee / Leadership / Awards Spotlight

Three digital profile cards showing executives, with the first labeled Vance Merolla, SVP & Fellow of Global Sustainability, the second labeled Prabha Narasimhan, EVP & General Manager India, and the third featuring Alex Schuchman, Chief Information Security Officer, recognized as an outstanding Asian American in Business for 2023.

Website Assets Design

A laptop screen displaying the Colgate-Palmolive website with a banner about skin health, featuring two bottles of EltaMD skincare products against a red background.
Laptop screen displaying a webpage with the title "Colgate's Innovative Tube: Transforming the Landscape" and an illustration with a megaphone, recycling symbols, a tube of toothpaste, and a water bottle.

Educational Content

Back-to-school checklist for oral health with tips on brushing, flossing, toothpaste, water bottles, fruits and vegetables, and dental check-ups, displayed on a blue and teal infographic.

Intern Week 2023 Campaign

A digital graphic for Colgate-Palmolive's Intern Week 2023 with colorful portraits of interns, a quote from Gianna about learning experiences, and two infographic charts. The first chart shows the education levels of CP interns, with the majority being undergraduates, followed by high school, masters, and other education levels. The second chart illustrates the departments interns work in, including supply chain, GIT, GTeD, CDO, HR, legal, regulatory, R&D, customer development, marketing, and corporate communications, each represented by a colorful illustration.