Cream Cafe
About
For this project, I created the brand identity for Cream Cafe, a welcoming, fun, and elegant dessert cafe. I designed the logo and packaging to capture the cafe’s unique charm and inviting atmosphere.
Role
Graphic Designer
Skills
Prototyping
Brand Identity
Logo Design
Packaging Design
Tools
Procreate
Adobe Illustrator
Adobe Photoshop
Cream Cafe is an Asian-European fusion cafe specializing in cakes, coffee, and tea, designed for millennials, Gen Z, and families. The brand balances playfulness and sophistication, inviting a wide range of customers.
To begin the design process, I sketched out various logo concepts, experimenting with how to visually represent the cafe’s offerings—cakes, coffee, and tea. I explored different fonts and styles to reflect the playful yet sophisticated nature of the brand.
After refining my hand-drawn sketches, I moved to digital iterations. I focused on balancing playful elements like the cake and coffee cup with an overall sense of elegance, while keeping the design versatile and easy to reproduce across various formats.
After experimenting with color schemes and graphic elements, I settled on a soft pink and blue palette. I used a cursive font for "cream" to convey a smooth, delicate feel, akin to whipped cream, and a lightweight font for "cafe" to keep the design balanced and avoid overpowering the brand name.
The graphic combines a coffee or tea cup with a slice of cake, reinforcing the cafe’s offerings. The rounded edges of the cup and subtle curves of the cake slice contribute to the softer, cuter feel, while the cream and cherry on top reference the "cream" in the name, adding a playful yet elegant touch. To enhance cohesion, I enclosed the text and graphic within a circle, making the logo more integrated and easier to reproduce.
For the color palette, I chose a dark electric navy blue for the outlines and font, providing strong contrast while feeling softer than black. The pastel pink background reinforces the brand’s sweet, inviting aesthetic, while white accents within the graphics add dimension and make the logo more dynamic.
For the packaging, I kept the design simple and cohesive with the logo. The curved wave pattern on the box mirrors the curves in the cake slice graphic, reinforcing brand consistency. The pastel pink background enhances the sweet, inviting nature of the cafe.
Together, the final logo and packaging create a friendly yet refined visual identity for Cream Cafe—approachable and sophisticated, perfectly suited for the cafe's target audience.
